ASHEVILLE, N.C., June 12, 2025 — Spicewalla, the Asheville spice brand from award-winning chef Meherwan Irani, today launches its Made With Love in Asheville Collection — a limited-edition 10-pack of exclusive spice blends celebrating Asheville’s creative and collaborative spirit and supportive food community. Each exclusive spice blend was made in collaboration with some of the city’s most beloved makers, chefs, and institutions including Ashleigh Shanti (Good Hot Fish), Biltmore Estate, Burial Beer Co., Chai Pani, Chop Shop Butchery, Hickory Nut Gap Farms, High Five Coffee, Katie Button (Cúrate), Poppy Popcorn, and William Dissen (The Market Place, Billy D’s). 

Every collection purchased helps recovery efforts, celebrates local flavors, and directly supports the comeback in Asheville, with a portion of sales being donated to MANNA FoodBank, Homeward Bound, and Blue Ridge Public Radio.

Spicewalla sources spices at peak freshness and roasts, grinds, blends, and packs by hand in small batches for professional chefs and home cooks. 

The Made With Love in Asheville Collection blends are: 

• Billy D's Fried Chicken Spice - Crunchy, craveable, crowd-pleasing. This blend brings the magic of William Dissen’s beloved fried chicken restaurant, Billy D’s, to your kitchen. 

• Biltmore Estate Cedric’s Fry Seasoning - Savory, peppery, & oh-so snackable. Created in collaboration with the historic Biltmore Estate, this all-purpose fry sprinkle adds flair. 

• Burial Beer Forestry Camp’s Smoke Rub - Smoky, bold, and unapologetically savory. This blend was born from Burial’s love of fire-cooked food and deep, forested flavor. 

• Chai Pani Ginger Chai - Warm spices and bold ginger, perfect for your daily chai ritual. Inspired by the house chai at Chai Pani, Spicewalla’s sister restaurant.

• Chop Shop Butchery Apple Brandy Beef Rub - Savory, smoky, & just a hint sweet—this rub channels that backyard brisket energy with local apple brandy flair.

• Cúrate Pincho Moruno Rub - A nod to Spanish street food, this blend is warm, earthy, and deeply aromatic. Paprika, cumin, & garlic—all you need for your next tapas night. 

• Good Hot Fish Salt & Vinegar Seasoning - Tart, tangy, and bold. This briny blend delivers that crispy, coastal flavour you love—with no soggy chips in sight.

• Hickory Nut Gap Farm Pork Rub - Sweet, spiced, & down to get dirty. This blend brings the best out of pork—whether it’s ribs, chops, or shoulder. From Hickory Nut Gap’s pasture to your plate. 

• High Five Coffee Golden Milk - A warm, earthy blend of turmeric, cinnamon, & spice, crafted with Asheville’s High Five Coffee crew. 

• Poppy Popcorn Elote Seasoning - Corn-on-the-cob meets movie-night magic. Buttery, cheesy, lime-y goodness inspired by Poppy’s cult-fave popcorn flavour. Warning: wildly addictive (& dairy free). 
  

All together, each tin forms a complete landscape of the Blue Ridge Mountains at sunset. Each collection comes with a special illustrated cookbooklet download with exclusive recipes provided by the collaborator featuring their unique blend. A printed version of the cookbooklet can be added to collection purchases for $5. 

The Made With Love in Asheville Collection retails for $79.99 and is available online and in select retail stores, including Spicewalla’s flagship Downtown Asheville. 

Photos: LINK

ABOUT SPICEWALLA:
Chef Meherwan Irani founded Spicewalla years after opening his first restaurant in Asheville, NC, Chai Pani, which was named Outstanding Restaurant by the James Beard Foundation in 2022 and changed the perception of Indian food in America. With Spicewalla, he and his team of chefs, creators, and enthusiasts are on a quest to help consumers harness the power of fresh and high-quality spices to become better cooks. Spicewalla offers chefs and home cooks 250+ small-batch spices and 60+ exclusive blends that are roasted and packed by hand in Asheville. Taste & believe! spicewalla.com 

Media Contact: Kelsey Burrow

kelseyburrow@chaipani.com

t. 910-986-1121