TIME MAGAZINE - Meet the 31 People Who Are Changing The South

"Before Meherwan Irani opened Chai Pani in Asheville, N.C., in 2009, he wasn’t even a chef. But in less than a decade since quitting his sales job for the restaurant business, the India-reared Irani has developed a mini empire of restaurants in North Carolina and Georgia that expand the scope of Indian food in the South with innovative takes on snacks and street food—think kale pakora and spiced-lamb sloppy joes. He has taken on local tradition too, opening Buxton Hall Barbecue, a paean to the eastern Carolina style of smoked meat, with pitmaster Elliott Moss. And Irani teamed with a cohort of Southern chefs of Indian origin to create the Brown in the South Supper Series, which brings together rising names such as Asha Gomez, Cheetie Kumar and Maneet Chauhan for a fundraising meal merging the ingredients of the American South and the cultures of South Asia." - Mahita Gajanan

ASHEVILLE MADE - He’s A Spice Guru Who’s Not Above Shaming Your Coriander

"While all spices benefit from better handling, Irani points to coriander as a particularly dramatic example. “In every kitchen I walk into, the first thing I do is go to their pantry, find their coriander seed, and show them the difference between that and a fresh batch,” he says. The smell alone — a vibrant hit of floral notes and sharp citrus — has converted many chefs to his perspective. Through Spicewalla, Irani offers that revelatory experience to home cooks and culinary enterprises throughout the region. Using the same direct-from-India suppliers Chai Pani has cultivated over 8 years, the company currently serves customers such as Sierra Nevada Brewing Co. with paprika, High Five Coffee with a chai spice blend, and more." -Daniel Walton 

EDIBLE ASHEVILLE - Asheville chefs celebrate international spices

"Meherwan Irani keeps a photo on his phone of his mother’s handwritten recipe for garam masala, a spice mix that varies across India. During his childhood in the western state of Maharashtra, Irani’s family would buy the whole spices that went into their version of the classic blend, one that reflected his mother’s history in the Himalayan region as well as his father’s Parsi heritage. Then they would roast and grind the spices at home. The air would be thick with the aroma of coriander and cumin,” recalls Irani. “In India, we think of spices as produce, ingredients to be valued and used fresh.” - C.A. Carlson


STARCHEFS - When was the last time you ordered coriander or caraway? How fresh are your fennel seeds — really?

"When was the last time you ordered coriander or caraway? How fresh are your fennel seeds— really? With the launch of Spicewalla, Chef, Restaurateur, and Entrepreneur Meherwan Irani hopes to freshen up and maximize chefs’ spice racks. “There’s no other ingredient on the planet that has the ability to change the flavor of food like spices,” says Irani. “Spices transform the simplest of ingredients into something spectacular.

In the heart of Asheville’s River District, Irani’s factory imports spices from all over the world. His team lightly roasts them in small batches and ships them to 100-and-growing accounts across the country. Because they’re importing directly and understand restaurant margins, they offer spices at 10 to 15 percent less than most vendors, and in quantities (6, 32, and 64 ounces, and 1 to 2 gallons by special request) that make sense for chefs, brewers, charcutiers, ice cream makers, pitmasters, and distillers."


FOOD & WINE MAGAZINE - The best curry and spice blends for home cooking

"James Beard nominee Meherwan Irani roasts and grinds his spices in small batches for optimal flavor. The Indian Essentials Collection includes three regional spice blends: a cardamom-scented garam masala, a smoky tandoori masala, and a gingery madras curry powder." 

SOUTHERN LIVING - The 2018 James Beard Award Semifinalists have been announced

"The world's most prestigious culinary awards have officially begun. Oscar season may be coming, but the culinary world's most prestigious awards seasons is already here: that of the 2018 James Beard Awards. Today, the list of Restaurant and Chef Award semifinalists were announced on the James Beard Foundation's official Twitter, launching a process that will include the smaller nominee list announcement in Philadelphia next month and culminate in The James Beard Foundation Awards Gala at the Lyric Opera of Chicago on Monday, May 7, 2018." 


CITIZEN TIMES - Chai pani spice factory to open on riverside drive

Spices still have the power to transform food if they're handled right, and Spicewalla's mission will be to bring that magic to restaurants and retail customers in the Southeast and beyond. "We want to be the spice whisperers," Irani said.


"It was an eye-opener, and when we would talk to the chefs, literally there would be a crowd around James showing them (our) coriander, and they're losing their minds, like, why does this smell so different? Why does this smell so amazing?"

Spicewalla's and Chai Pani's distributors buy direct from India. In most cases, spices will have been harvested less than a month before they land in the factory.


"We'll have the knowledge," Irani said. "We'll record it. It will be down somewhere. If 20 years from now, someone wants to remember what a recipe for dhansak masala was like, we'll have that."


Want to write the next great piece of literature about spicewalla? get in touch: info@spicewallabrand.com 

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