When Hurricane Helene swept through Asheville, it left more than just downed trees and power outages; it tested the heart of our community.
And guess what?
Asheville showed up in the biggest way.
Neighbors shared meals, local spots handed out coffee, water, and hugs, and three incredible organizations (MANNA FoodBank, Homeward Bound, and Blue Ridge Public Radio) rolled up their sleeves and got to work.
In that moment of grit, generosity, and good old-fashioned gumption, we knew we had to do something to say thank you. That’s how the 10-Pack Made with Love in Asheville Collection came to life: a flavour-packed love letter to our city, its makers, and the people who make Asheville feel like home.
Every sprinkle, shake, and dash in this collection celebrates the resilience of Western North Carolina and supports ongoing recovery efforts. And yes, every 10-pack sold donates $15 to our local heroes ($5 each to MANNA FoodBank, Homeward Bound, and Blue Ridge Public Radio).
A Little Behind Our Why
We created this collection to capture the flavours and spirit of Asheville.
Each blend was made in collaboration with local chefs, makers, and institutions whose work defines our city’s culinary scene. From fiery rubs to cozy chai, every spice mix carries the personality of the people and places behind it.
But there’s more here than just great flavour.
Every 10-pack is a way to support the community that supported us. When you buy one, you’re not only taking home incredible blends; you’re helping neighbors rebuild, providing food to families in need, and keeping the airwaves full of vital local stories.
So go ahead. Cook with it, gift it, show it off on your counter, and know that you’re helping make a difference. 💛
Who’s Getting the Love (and Donations)
When Hurricane Helene hit, these three incredible organizations didn’t miss a beat.
They rolled up their sleeves, showed up for our community, and made sure folks had what they needed most! Whether that was a hot meal, a safe place to sleep, or the comforting sound of familiar voices on the radio, they did everything they could to help.
MANNA FoodBank
For over 40 years, MANNA FoodBank has been feeding Western North Carolina. When Hurricane Helene devastated their facilities, they got right back to work, distributing food within 48 hours and securing an emergency 84,000-square-foot warehouse by the end of the first week.
Today, they serve more than 160,000 people each month, and your purchase helps them continue this essential work across both rural and urban communities. Every shake of Chop Shop’s Apple Brandy Beef Rub or sprinkle of Billy D’s Fried Chicken Spice helps put a meal on someone’s table.
Learn more about MANNA and all of their work in WNC at MANNAFoodbank.org!
Homeward Bound
Homeward Bound of WNC believes housing is a human right. Their AHOPE Day Center and Housing First model have helped more than 2,600 people move into stable, permanent homes. After Helene, their team doubled down on prevention, rapid rehousing, and long-term support to help neighbors get back on their feet.
Buying a 10-pack means helping families and individuals find safety, comfort, and dignity in a home of their own. Learn more at HomewardBoundWNC.org.
Blue Ridge Public Radio
When Helene hit, Blue Ridge Public Radio’s small but mighty news team worked around the clock, delivering life-saving information in both English and Spanish. From shelter locations to food distribution sites, they made sure every part of WNC stayed informed and connected.
Your support keeps this award-winning station reporting, inspiring, and connecting mountain communities all year long. Learn more at BPR.org.
Meet the Flavour Dream Team: 10 Blends, 10 Local Legends
Chop Shop Butcher’s Apple Brandy Beef Rub
Savory, smoky, and just a little sweet, this rub channels backyard brisket vibes with local apple brandy flair. Perfect for beef, roasted veggies, or mushrooms. Chop Shop’s craft butchery expertise brings Asheville’s BBQ culture straight to your kitchen. Pro tip: coat generously before roasting for a caramelized, flavour-packed crust.
Cúrate’s Pincho Moruno Rub
Inspired by Spanish street food, this blend is warm, earthy, and full of depth. Paprika, cumin, and garlic make skewers, slow roasts, and tapas nights unforgettable. Cúrate’s team brings authentic Spanish flavour and a little tapas magic to every dish.
Billy D’s Fried Chicken Spice
Billy D’s famous fried chicken seasoning transforms your kitchen into comfort food heaven. Bonus tip: it’s also incredible on popcorn for movie night. William Dissen’s magic shines through in every sprinkle.
Chai Pani’s Ginger Chai
Inspired by the house chai at Chai Pani, this blend is your shortcut to crave-worthy tea at home. It's got warm spices, bold ginger, and cozy vibes! Try it in oatmeal, baked goods, or even cocktails for an unexpected twist.
Biltmore Estate’s Cedric’s Fry Seasoning
This all-purpose fry sprinkle elevates potatoes, burgers, and bar snacks alike. It's savory, peppery, and wildly snackable.
Good Hot Fish’s Salt & Vinegar Seasoning
Tart, tangy, and boldly briny, this blend brings crispy coastal flavour to your kitchen. Use it on seafood, fries, or fried green tomatoes. Good Hot Fish delivers the taste of the sea, minus the sogginess.
Poppy Popcorn’s Elote Seasoning
Buttery, cheesy, lime-y, and totally addictive, this dairy-free seasoning channels Poppy Popcorn’s cult-favorite flavour. Sprinkle over popcorn, roasted veggies, or tacos for an instant fiesta.
High Five Coffee’s Golden Milk
Earthy turmeric, cinnamon, and warming spices make this blend a golden hug in a mug. Stir it into milk, smoothies, or lattes for a cozy, caffeine-free boost. High Five’s creativity and coffeehouse comfort shine in every sip.
Burial Beer Forestry Camp’s Smoke Rub
This blend from our friends at Burial Beer brings campfire flavour straight to your kitchen or grill! It's smoky, bold, and unapologetically savory. Perfect for meats, roasted veggies, or any woodland-inspired meal. Burial Beer’s love for the forest runs deep in this one.
Hickory Nut Gap Farm’s Pork Rub
Sweet, spiced, and ready to get messy in the kitchen. This blend elevates ribs, chops, or shoulder with Hickory Nut Gap’s signature farm-to-table touch. A taste of Asheville’s pastures in every bite.
Bring Home the Love
This collection is more than just spice. It’s a celebration of resilience, creativity, and generosity.
It’s about the chefs and makers who define our food scene, the neighbors who showed up when things got tough, and the organizations that keep this city thriving.
When you bring these blends into your kitchen, you’re helping Asheville recover while tasting the best of what our mountains have to offer. Every sprinkle tells a story, every blend carries a bit of home, and every purchase makes a real difference.
Together, we cook, celebrate, and give back—one delicious shake at a time 🌟
Spread love, cook food!
